★★★ The story of how Lucky Nation repositioned HeadBrands to new ground, to a luckier nation: ★ Complete transformation of visual identity ★ A visionary marketing strategy to gain market shares ★ Establishing presence in new markets and countries ★ Digital upgrades and SoMe tactics ★ Establishing self owned events for an international crowd ★ Creating a fearless and team driven internal culture ★ Interior design for a new Headquarter with a top notch education HUB
Headbrands journey to dominate the Nordic market and becoming the hairdressers best friend
What started as a small entrepreneur-driven business in southern Sweden ended up as the biggest player in the Nordic hairdresser market.
Moving from a revenue of 120 million SEK to 390 million SEK and from 25 employees to 110 dedicated spirits in just 5 years is not a journey that one forgets. A remarkable upgrade of the brand concept and marketing strategy can make wonders with just consistency and a clear vision of what needs to be done.
By developing an entirely new education platform, having the guts to explore new markets, and by daring to stand out from the crowd the reformation of Headbrands brand improved from a small scale idea to a mighty giant in their branch.
Everything, from re-designing every small detail such as delivery boxes and pencils to groundbreaking event strategies and an extravagant new headquarter with and top of the line education studio, nothing was left to chance to reach the goal of becoming a leading brand in the Nordic field of hair and beauty. Equally important as the visual turnaround, was to make the company culture and employees adopt the new mindset. Making sure that every single soul felt included to make the entire ship row towards a common destination.
Always aiming to surprise and to be fearless, the hairdressers ultimately had no choice but to become best buddies with a partner that always put their needs in pole position.