★★★ The story of how Lucky Nation repositioned HeadBrands to new ground, to a luckier nation: ★ Complete brand identity concept ★ Interior Concept for physical stores ★ Padel Center Interior Design Concept ★ Social Media revolution strategy ★ Community based web solution ★ Fearless multi-channel content and brand design ★ Concept for apparel and hardware products
– a rising star in the padel community
With a simple brief that sounded “Create something that will stand out in the world of padel with a vision to conquer an international market and attracts amateurs, as well as pro players” Racqet was created and conceptualized in the speed of lightning. Only 6 months after the Racqet brand and strategy concept was presented it had led to:
• 2 physical stores.
• A premium padel HUB with 4 courts.
• Apparel and racket collection.
• A hardware product line.
• A webshop/community with focus on content, inspiration and education.
• Signed and sponsored pro padel players.
• Sponsorship of Båstad Padel Week.
• +10.000 Social Media followers (growing constantly every day).
• A revenue of +70 MSEK the first 8 months.
• Several co-labs with famous influencers.
In other words – what started as a simple idea in march 2021, has now revolutionized the Swedish padel enthusiasts and raised the bar of Padel brands.